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Wunderman is to direct marketing what Bill Gates is to software. The many marketing techniques her has conceived and perfected over his long and ...Show synopsisWunderman is to direct marketing what Bill Gates is to software. The many marketing techniques her has conceived and perfected over his long and brilliant career are to certain to help shape the interactive marketplace of the future. In this book, Wunderman tells the fascinating story of how hw created the business known as direct marketing. of photos.Hide synopsis
Description:New in new dust jacket. Ships today! Order processed within...New in new dust jacket. Ships today! Order processed within minutes of your purchase! In business since 1975! 324 p. Includes index. Rare 2004 2nd Edition! By visionary ad man Lester Wunderman.
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