Being Direct: Making Advertising Pay

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Being Direct: Making Advertising Pay - Wunderman, Lester

Wunderman is to direct marketing what Bill Gates is to software. The many marketing techniques her has conceived and perfected over his long and brilliant career are to certain to help shape the interactive marketplace of the future. In this book, Wunderman tells the fascinating story of how hw created the business known as direct marketing. of ... Read More

Being Direct: Making Advertising Pay 1998, Adams Media Corporation

ISBN-13: 9781558508347

Trade paperback

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Being Direct: Making Advertising Pay 1996, Random House (NY), New York, NY

ISBN-13: 9780394540634

Hardcover

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