Small business marketing management

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Small Business Marketing Management - Chaston, Ian, Dr., and Mangles, Terry

This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and real world case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories ... Read More

Small Business Marketing Management 2002, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9780333980750

Trade paperback

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Small Business Marketing Management 2002, Palgrave MacMillan

ISBN-13: 9780333990308

Hardcover

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