Services Marketing - Zeithaml, Valarie A., and Bitner, Mary Jo, and Gremler, Dwayne D.

Services Marketing, 6/e, is written for students and business people who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on ... Read More

Services Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078112058

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Services Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071086967

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Services Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263931

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Services Marketing 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961942

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Services Marketing 2005, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071244961

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Services Marketing 2002, McGraw Hill Higher Education, London

ISBN-13: 9780071199148

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Services Marketing 2002, Irwin/McGraw-Hill

ISBN-13: 9780072471427

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Services Marketing 2000, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169943

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Services Marketing 1999, Irwin/McGraw-Hill

ISBN-13: 9780072312218

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Services Marketing 1996, McGraw-Hill Companies

ISBN-13: 9780070782501

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Services Marketing 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071148818

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