Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking ...
Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few...)By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.
Publishers Weekly, 1992-04-06 De Bono's term ``lateral thinking'' (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after `nurture' or `cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, ``provocations'' that provide a novel framework through which to look at things, and the ``six hats method'' encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields. (May)
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