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Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of ...Show synopsisSince its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few...)By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.Hide synopsis
Description:Fine. Almost in new condition. Book shows only very slight...Fine. Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:Very good. This copy shows very minor wear. Free State Books....Very good. This copy shows very minor wear. Free State Books. Never settle for less.
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
Description:Very good condition book with only light signs of previous use....Very good condition book with only light signs of previous use. Sail the Seas of Value.
Description:Good. Light shelving wear with minimal damage to cover and...Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse!
Description:Good. 0887305660 Good title in good condition. Pages are clean...Good. 0887305660 Good title in good condition. Pages are clean and tight. Covers have some light shelf wear. Satisfaction guaranteed. If item not as described, return for refund of purchase price.
Description:Good. Former Library book. Shows some signs of wear, and may...Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
