Selling the Invisible: A Field Guide to Modern Marketing

by

Selling the Invisible: A Field Guide to Modern Marketing - Beckwith, Harry

Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.

Selling the Invisible: A Field Guide to Modern Marketing 2012, Business Plus

ISBN-13: 9780446672313

Trade paperback

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Selling the Invisible: A Field Guide to Modern Marketing 2008, Hachette Audio, IN

ISBN-13: 9781600241017

Audiobook CD

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Selling the Invisible: A Field Guide to Modern Marketing 2001, Texere Publishing

ISBN-13: 9781587990663

Trade paperback

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Selling the Invisible: A Field Guide to Modern Marketing 1999, Orion Business (an Imprint of The Orion Publishing Group Ltd ), London

ISBN-13: 9780752821030

Hardcover

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Selling the Invisible: A Field Guide to Modern Marketing 1999, Orion Business (an Imprint of The Orion Publishing Group Ltd ), London / London

ISBN-13: 9780752821047

Paperback

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Selling the Invisible: A Field Guide to Modern Marketing 1997, Warner Books (NY), New York, NY

ISBN-13: 9780446520942

Hardcover

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Selling the Invisible: A Field Guide to Modern Marketing 1997, Time Warner AudioBooks

ISBN-13: 9781570424717

Audiobook cassette

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