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And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, ...Show synopsisAnd now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money." Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys." In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using AT&T's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.Hide synopsis
Description:Good. 1996-Paperback----Used-Good-Hall Street Books proudly...Good. 1996-Paperback----Used-Good-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available.
Description:Fair. FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A...Fair. FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A used book that may have some cosmetic wear (i.e. shelf-wear, slightly torn or missing dust jacket, dented corner...) All text in great shape! Ships Safe, Secure, & Fast! 100% MONEY BACK GUARANTEE!
Description:Good. 1560983124 Some visible wear, and minimal interior marks....Good. 1560983124 Some visible wear, and minimal interior marks. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Description:Very Good. 1560986867 Very Good Condition. Clean, tight and...Very Good. 1560986867 Very Good Condition. Clean, tight and neat. Five star seller-Ships Quickly-Buy with confidence!
Description:Good. Ships same day or next business day! Expedited shipping...Good. Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
