Selling Radio: The Commercialization of American Broadcasting, 1920-1934

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Selling Radio: The Commercialization of American Broadcasting, 1920-1934 - Smulyan, Susan

And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio ...

Selling Radio: The Commercialization of American Broadcasting, 1920-1934 2000, Smithsonian Books (DC)

ISBN-13: 9781560983125

Hardcover

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Selling Radio: The Commercialization of American Broadcasting, 1920-1934 1996, Smithsonian Books (DC)

ISBN-13: 9781560986867

Trade paperback

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