When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he cofounded completely revitalized Apple. Based on interviews with scores of people--rivals, colleagues, friends--who have worked with Jobs over the years, "The Second Coming of ...
When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he cofounded completely revitalized Apple. Based on interviews with scores of people--rivals, colleagues, friends--who have worked with Jobs over the years, "The Second Coming of Steve Jobs" presents the most revealing portrait yet of this extraordinarily complex man.
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Publishers Weekly, 2000-07-11 A revealing, balanced portrait of Apple Computers CEO and founder Steven Jobs, this fast-paced business biography is based on interviews with nearly 100 of his associates and friends. One glaring absence, however, is Jobs himself, who apparently declined to be interviewed by Deutschman, a Vanity Fair contributing editor and staff writer at GQ. Still, Deutschman provides a juicy, privileged look inside the Apple core. He reports that Jobs's recent resuscitation of Apple, to which the visionary entrepreneur returned in 1996 after being ousted by John Sculley a decade earlier, was accomplished through a "reign of terror" that shook up thousands of complacent employees. Like other commentators, Deutschman portrays Jobs as both engaging and troubling, a natural charmer who is also an abusive, egomaniacal boss fond of meting out public humiliations. But Deutschman goes further, replacing the image of the pop-culture icon with a complex, contradictory figure?an insecure elitist who yearns for the patronage of the masses, a narcissistic vegetarian billionaire who thrives on scarcity and adversity. Among the book's revelations are details of Jobs's bulimia-like eating disorders in the 1970s; his reconnection in the '80s with his long-lost biological sister, novelist Mona Simpson (Jobs was given up for adoption at birth); and his explosive negotiations with Disney honchos Michael Eisner and Jeffrey Katzenberg, who produced the hits A Bug's Life and Toy Story with Pixar, Jobs's animation film studio. Though this gossipy bio has a slick magazine feel, Deutschman gets closer to Jobs's inner self than any previous attempt. Agent, Suzanne Gluck, ICM. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved
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