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Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major ...Show synopsisPrimarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.Hide synopsis
Description:New. ***PLEASE READ CAREFULLY***BRAND NEW 8TH EDITION INSTRUCTOR...New. ***PLEASE READ CAREFULLY***BRAND NEW 8TH EDITION INSTRUCTOR'S EDITION***PAGE FOR PAGE IDENTICAL TO STUDENT VERSION***COVER IS THE ONLY DIFFERENCE***THAT'S IT! ! ISBN: 0495567833///0400-1065. Trade paperback (US). Glued binding. 449 p. Contains: Illustrations, black & white. Audience: General/trade.
Description:New. Trade paperback (US). Glued binding. 449 p. Contains:...New. Trade paperback (US). Glued binding. 449 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New. Brand New Original US Edition, Perfect Condition. Printed...New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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