Public Relations Cases - Hendrix, Jerry A, and Hayes, Darrell C

Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications ... Read More

Public Relations Cases 2009, Wadsworth Publishing Company

ISBN-13: 9780495567783

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Public Relations Cases 2006, Wadsworth Publishing Company

ISBN-13: 9780495050285

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Public Relations Cases 2006, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9780495170839

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Public Relations Cases 2003, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534606107

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Public Relations Cases 2003, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534606114

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Public Relations Cases 2000, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534514327

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Public Relations Cases 1997, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534522360

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Public Relations Cases 1992, Wadsworth Publishing Company

ISBN-13: 9780534164829

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Public Relations Cases 1988, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534086473

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