Public Relations Cases - Hendrix, Jerry A, and Hayes, Darrell C

Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications ...

Public Relations Cases 2009, Wadsworth Publishing Company

ISBN-13: 9780495567783

8th edition

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Public Relations Cases 2006, Wadsworth Publishing Company

ISBN-13: 9780495050285

7th edition

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Public Relations Cases 2006, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9780495170839

International edition

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Public Relations Cases 2003, Cengage Learning, Belmont, CA

ISBN-13: 9780534606107

6th Revised edition

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Public Relations Cases 2003, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534606114

6th edition

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Public Relations Cases 2000, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534514327

5th edition

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Public Relations Cases 1997, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534522360

4th edition

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Public Relations Cases 1992, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534164829

2nd Revised edition

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Public Relations Cases 1988, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534086473

Unknown binding

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