Public Relations Campaign Strategies: Planning for Implementation

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Public Relations Campaign Strategies: Planning for Implementation - Kendall, Robert

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. "Public Relations ... Read More

Public Relations Campaign Strategies: Planning for Implementation 1997, Pearson, New York, NY

ISBN-13: 9780673996923

Trade paperback

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Public Relations Campaign Strategies: Planning for Implementation 1992, HarperCollins Publishers

ISBN-13: 9780060436452

Hardcover

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