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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits - Slywotsky, Adrian J, and Morrison, David J, and Andelman, Bob

"The Profit Zone, " a "Business Week" Top Ten Book of the Year, examines 12 of today's great success stories--from GE to Swatch--and reveals how vital adaptations kept these companies on the edge of the ever-changing profit zone. Charts & graphs throughout.

The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits 2002, Crown Business, New York, NY

ISBN-13: 9780812933048

Trade paperback

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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits 1998, John Wiley & Sons

ISBN-13: 9780471983910

Hardcover

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