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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make ...Show synopsisLearn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.Hide synopsis
Description:New. NEW. NO remainder markings. A brand new book perfect...New. NEW. NO remainder markings. A brand new book perfect inside and out. Purchase and help a church planter with three daughters.
Description:NEW. [CONDITION: New-Sealed in original publisher's wrap. Ready...NEW. [CONDITION: New-Sealed in original publisher's wrap. Ready for 3-ring binder but binder is not included. ] PHOTO: When displayed is actual book for sale. SHIPPING: Normally the same or next day, six days a week; Secure mailers used with USPS tracking number provided. Custom Edition for University of Nevada, Reno.
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
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