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Principles of Marketing


For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast ... Show synopsis

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Reviews of Principles of Marketing

Overall customer rating: 4.000

Good Book

by vr408 on Feb 28, 2011

Very informational book. Good for College Student.



by chimpan74 on Aug 26, 2010

Good book. Good examples and cases. Great explanations. Recommended.


good general text

by DLEHSD on Jul 29, 2008

something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

Customer rating: 4 out of 5 4 out of 5
Would recommend?: Yes  1 out of 1
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