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Primer of Public Relations Research

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Primer of Public Relations Research - Stacks, Don W, PH.D.

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. ... Read More

Primer of Public Relations Research 2010, Guilford Publications, New York, NY

ISBN-13: 9781593855956

Hardcover

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Primer of Public Relations Research 2002, Guilford Publications, New York, NY

ISBN-13: 9781572307261

Hardcover

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