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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. ...Show synopsisPreface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.Hide synopsis
Description:New. 0073661511 Has stickers on cover. Otherwise in new...New. 0073661511 Has stickers on cover. Otherwise in new condition. We are a tested and proven company with over 700, 000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Description:New. No dust jacket as issued. 336 p. Audience: General/trade;...New. No dust jacket as issued. 336 p. Audience: General/trade; College/higher education; Professional and scholarly. Fast shipping.
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Description:New. New international shipping available. Trade paperback (US)....New. New international shipping available. Trade paperback (US). Glued binding. 252 p. Contains: Illustrations. Audience: General/trade.
