Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our everyday lives are organized around looking practices ...
Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our everyday lives are organized around looking practices and the many images we encounter each day? Now in a new edition, Practices of Looking: An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright--two leading scholars in the emergent and dynamic field of visual culture and communication--examine the diverse range of approaches to visual analysis and lead students through key theories and concepts. Using clear, accessible language, vivid examples, and more than 250 full-color illustrations, the authors both explain and apply theory as they discuss how we see paintings, prints, photographs, film, television, video, advertisements, the news, the Internet, digital media, and visualization techniques in medicine and science. This truly interdisciplinary text bridges art history, film, media, and cultural studies to investigate how images carry meaning within and between different cultural arenas in everyday life, from art and commerce to science and the law. Sturken and Cartwright analyze images in relation to a wide spectrum of cultural and representational issues (desire, power, the gaze, bodies, sexuality, and ethnicity) and methodologies (semiotics, Marxism, psychoanalysis, feminism, and postcolonial theory). Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography. Beautifully designed and now in a larger format and in full color throughout, Practices of Looking is an invaluable guide to understanding the complexities, contradictions, and pleasures of the visual world.
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This was a gift to a friend who is keeping me abreast of all he has learned. He says above all what he has read thus far has empowered him to SEE!
Sep 23, 2010
Bad academic book
This book has nothing to do with looking and everything to do with interpreting using dull academic frameworks with a heavy emphasis on feminism to suit the authors interests.
Sep 15, 2008
Textbook is Redundant
My experience with this textbook has been a very bland one. The language is simple, but becomes confusing because the authors have made it redundant. It would be a mediocre book if there were not so many unnecessary vocabulary words for the same thing. For example, the author's bring in the terms "signs" "signifier" and "signified" which could have easily have been just "connotative" and "denotative". It is good because it thoroughly explains the Marxist theory and would be appropriate for beginning college students, Other than that, I am positive that there are better textbooks to replace this one.
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