Portfolio Management for New Products - Cooper, Robert Gravlin, and Edgett, Scott J, and Kleinschmidt, Elko J

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.

Portfolio Management for New Products 2002, Basic Books (AZ), Cambridge, MA

ISBN-13: 9780738205144

Hardcover

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Portfolio Management for New Products 1998, Addison Wesley Publishing Company, Reading, MA

ISBN-13: 9780201328141

Hardcover

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