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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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Here is a definitive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of ... Show synopsis

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Reviews of The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Overall customer rating: 5.000
drewteacher

drewteacher

by drewteacher on Jan 22, 2009

Another in a long line of essential marketing books by Al Ries.

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