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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Ries, Al, and Ries, Laura

Here is a definitive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of Marketing". 30-50 illustrations. National ads/media.

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand 1998, HarperBusiness, New York, NY

ISBN-13: 9780887309373

Hardcover

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