Persuasive Communication - Stiff, James B, PhD, and Mongeau, Paul A, PhD

A vast literature now exists on persuasive messages and their effects; however, most reviews of this literature reflect either the contributions of communication scholars or those from social psychologists. Providing a cogent, thoughtful integration of research from both fields, James B. Stiff's new text examines contemporary models of persuasion ... Read More

Persuasive Communication 2002, Guilford Publications, New York, NY

ISBN-13: 9781572307025

Trade paperback

Persuasive Communication 1993, Guilford Publications

ISBN-13: 9780898623086