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Persuasion: Reception and Responsibility

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Examines various aspects of popular culture - politics, mass media, advertising, and the Internet - as they exemplify critical theories of persuasion ... Show synopsis

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Discussions about Persuasion: Reception and Responsibility

Radhika Jesudas

Textbook for Advertising and psychology course paper

I read the book not completely may few chapters is it good book to prescribe as text book to Advertising & psychology students?

Radhika Jesudas

Textbook for Advertising and psychology course paper

I read the book not completely may few chapters is it good book to prescribe as text book to Advertising & psychology students?

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