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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers - Godin, Seth

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers 1999, Simon & Schuster Audio

ISBN-13: 9780743510127

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