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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

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This volume provides an unbiased examination of the role of public relations and advertising in relation to American presidential campaigns. The text has been revised and updated to include the 1988 US elections.

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195072983

Hardcover

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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising 1984, Oxford University Press, USA, New York, NY

ISBN-13: 9780195035049

Hardcover

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