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In this work, Stephen Kline provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a ...Show synopsisIn this work, Stephen Kline provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play, culture and toys, from the teddy bear and Lego to the Barbie doll, Care Bears and the globally popular Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specialty stores such as "Toys "R" Us", revealing how the opportunities to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the toy merchandisers' interest in animated television. In a chapter on advertising design, Kline looks at the imagery and appeal of toy commercials and at how they provide a host of stereotyped archetypal figures around which children can organize their imaginative experience. In a re-examination of the debates about the cultural effects of television, "Out of the Garden" asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children playing in the normal course of their lives in narratives about and for the young have all but been eliminated.Hide synopsis
Description:Ex-Library book-will contain library markings. Book shows a...Ex-Library book-will contain library markings. Book shows a small amount of wear-very good condition! Selection as wide as the Mississippi.
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
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Description:Good. Former Library book. Shows some signs of wear, and may...Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Title: Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing (Culture & Communication in Canada) Author:Stephen Kline ISBN-13:9780920059654 ISBN:0920059651
Description:Good. Former Library book. Shows some signs of wear, and may...Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Title: Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing (Culture & Communication in Canada) Author:Stephen Kline ISBN-13:9780920059654 ISBN:0920059651
Description:Good. Former Library book. Shows some signs of wear, and may...Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Title: Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing (Culture & Communication in Canada) Author:Stephen Kline ISBN-13:9780920059654 ISBN:0920059651
Description:Very good. Book has appearance of only minimal use. All pages...Very good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
Description:Very good. Out of the Garden: Toys, TV, and Children's Culture...Very good. Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing.
