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A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an ...Show synopsisA practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.Hide synopsis
Description:Good. Soft cover may have some wear, especially along edges and...Good. Soft cover may have some wear, especially along edges and/or may have some indentations, slight creasing or corner curl, though the text pages are good to very good. GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text.
Description:Good. Books have varying amounts of wear and highlighting....Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.
Description:Acceptable. Ships from the UK. Former Library book. Shows...Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities.
Description:Good. Edge and corner wear, age fading to spine, several page...Good. Edge and corner wear, age fading to spine, several page corner folds. Text is good no markings. ----------Please, NO INTERNATIONAL ORDERS.
Description:Good. Used, Acceptable Condition, may show signs of wear and...Good. Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1, 000, 000 customers served. Trade paperback (US). Glued binding. 224 p. Contains: Illustrations. Vintage.
Description:Good. General paperback wear, bends in spine, possible bends...Good. General paperback wear, bends in spine, possible bends from reading on the cover, and may have a bookstore stamp inside cover. Quick response!
Description:Very Good. VG soft cover, white black lettering glossy...Very Good. VG soft cover, white black lettering glossy pictorial 224 pages neat and tight. Help you how to get a job in advertising, to run an advertising agency, to choose an agency for your product, to create advertising that makes the cash register ring, to write successful copy and get people to read it, to create successful campaigns for good causes and many manymore.
Description:Very Good+ 9780394729039. Marfree, lux color Italian print on...Very Good+ 9780394729039. Marfree, lux color Italian print on acidfree matte stock; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours.; 0.58 x 9.7 x 7.4 Inches; 224 pages; The information in this book is priceless, Jan 21, 2002 By Just Bill (Grand Rapids, MI United States)-If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients. The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship. " Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst. Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet--and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice. Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price. I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession. And I, without hesitation, urge you to read it as well. "For anyone who uses creativity at work, April 18, 2003 By "songbear" (Ashburn, VA United States)-This is one of those rare books everyone ought to have to read. Like "The Elements of Style, " "Writing That Works, and "Profiles in Courage. " I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things. I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I...
One of the premier Advertising Execs of our age, David Ogilvy knows what he is talking about when it comes to advertising design and copy. Recommended for any student of Advertising or Copywriting.
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