Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, this book uncovers the sins of corporations run amok and explains why some of the most revered consumer brands are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign.Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, this book uncovers the sins of corporations run amok and explains why some of the most revered consumer brands are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign.Read Less
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Naomi Klein does it again with a stellar diary of following corporate malfeasance through the multinational conferences.
Oct 25, 2007
Making a Name for Herself
Naomi Klein, a social analyst and teacher for the rest of us, is a national resource we are lucky to have. This 1999 volume is an early example from the prolific writer whose more recent works demonstrate the span of her interests, research skills, and intelligence. No Logo provides for us a description of the advanced techniques of the modern marketing industry and their manipulation of society's view of themselves and of the world as an identified with Brand Names. In the light of recent and not-so-recent events this resource becomes more valuable every day. No Logo and Klein's newer topics form a coherent and rational understanding of what the media is up to and why.
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