The New Rules of Healthcare Marketing: 23 Strategies for Success

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Learn how to successfully market your organization in an era of managed care, integration, and intense competition. Written in an engaging and entertaining style, this book encapsulates the complexities of health care marketing for busy executives, trustees, and physicians. Discover the components of a successful, integrated marketing approach, ...

The New Rules of Healthcare Marketing: 23 Strategies for Success 1998, Health Administration Press, Chicago, IL

ISBN-13: 9781567930740

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