This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.Read Less
New. This item is printed on demand. In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies t.
New. 1992. Paperback. Series: Cambridge Studies in Public Opinion and Political Psychology. 382 pages, 45 line drawings, 37 tables. This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Cateogry: (P) Professional & Vocational. BIC Classification: JH; JPVK. Dimension: 228 x 154 x 17. Weight: 588......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '
Cambridge University Press, Cambridge, England
This is a great book that I highly recommend for study.
Nov 13, 2008
Pertinent to Modern Political Science
I rated this book higher than I would have under other circumstances, mainly because it is a frequently cited text within the political science community. Beginning in the early 20th century, political science "modernized" itself by relegating theory and political philosophy to a station below empirical research. Ignoring the warnings of earlier scholars (e.g., Aristotle, Madison), modern political scientists sought to explain and predict politics and political behavior with arithmetic precision. The result is that statistical analysis is now the standard of inquiry.
Much of what Zaller discusses can be better understood by studying the nature of persuasive speech, i.e., rhetoric. The interaction between speaker and audience is the core of rhetoric and, therefore, the heart of political speech. Zaller's axiomatic model seems somewhat clumsy when compared, for example, to Aristotle's discourse on rhetoric, which reminds us of the importance of fundamental principles.
Alas, since Aristotle failed to provide an empirically-based model for predicting human behavior -- the kind affected by speech -- modern scholars, like Zaller, aim to fill this void. Regardless of whether this goal is practical, it will benefit students of modern political science to become familiar with the day's leading literature.
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