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The Nature and Origins of Mass Opinion

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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

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  • 1. Trade paperback, Cambridge University Press, 1992

    $20.50
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    Condition:
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    Description: Fair. Hardcover. All text is legible, may contain markings,...

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  • 2. Trade paperback, Cambridge University Press, 1992

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    Description: New. Brand new gift quality softcover Please email for photos.

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  • 3. Trade paperback, Cambridge University Press, 1992

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  • 4. Trade paperback, Cambridge University Press, 1992

    $31.12
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  • 5. Trade paperback, Cambridge University Press, 1992

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  • 6. Hardcover, Cambridge University Press, 1992

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  • 7. Trade paperback, Cambridge University Press, 1992

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  • 8. Trade paperback, Cambridge University Press, 1992

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  • 9. Hardcover, Cambridge University Press, 1992

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  • 10. Trade paperback, Cambridge University Press, 1992

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Reviews of The Nature and Origins of Mass Opinion

Overall customer rating: 4.500
Star1954

Great Book

by Star1954 on Sep 2, 2010

This is a great book that I highly recommend for study.

PoliSciStudent

Pertinent to Modern Political Science

by PoliSciStudent on Nov 13, 2008

I rated this book higher than I would have under other circumstances, mainly because it is a frequently cited text within the political science community. Beginning in the early 20th century, political science "modernized" itself by relegating theory and political philosophy to a station below empirical research. Ignoring the warnings of earlier scholars (e.g., Aristotle, Madison), modern political scientists sought to explain and predict politics and political behavior with arithmetic precision. The result is that statistical analysis is now the standard of inquiry. Much of what Zaller discusses can be better understood by studying the nature of persuasive speech, i.e., rhetoric. The interaction between speaker and audience is the core of rhetoric and, therefore, the heart of political speech. Zaller's axiomatic model seems somewhat clumsy when compared, for example, to Aristotle's discourse on rhetoric, which reminds us of the importance of fundamental principles. Alas, since Aristotle failed to provide an empirically-based model for predicting human behavior -- the kind affected by speech -- modern scholars, like Zaller, aim to fill this void. Regardless of whether this goal is practical, it will benefit students of modern political science to become familiar with the day's leading literature.

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