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Naked Consumer: How Our Private Lives Become Public Commodities

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Consumer researchers systematically violate our privacy, erode our civil rights, and reinforce class stereotypes. Their second-guessing has produced a business culture that shies away from risk and true innovation. Now a former journalist for The Wall Street Journal turns the tables on the consumer snoops and spies by chronicling this wildly obsessive intrusion. Hide synopsis

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Reviews of Naked Consumer: How Our Private Lives Become Public Commodities

Overall customer rating: 5.000
John P

Interesting Read

by John P on May 26, 2011

Even though the information is somewhat dated, the fact that the author did so much research made it very interesting as it was covered so thoroughly.

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