Consumer researchers systematically violate our privacy, erode our civil rights, and reinforce class stereotypes. Their second-guessing has produced a business culture that shies away from risk and true innovation. Now a former journalist for The Wall Street Journal turns the tables on the consumer snoops and spies by chronicling this wildly ...
Consumer researchers systematically violate our privacy, erode our civil rights, and reinforce class stereotypes. Their second-guessing has produced a business culture that shies away from risk and true innovation. Now a former journalist for The Wall Street Journal turns the tables on the consumer snoops and spies by chronicling this wildly obsessive intrusion.
Fine in Very Good jacket. 8vo-over 7¾"-9¾" tall. Tan boards, with blue spine, pictorial d.j. has light wear on edge, with chipping on top back. About how our private lives become public commodities. How corporate America relies on mass surveillance to sell its products.
New in Like New jacket. Brand new condition hardcover book in its also mint condition decorative dustjacket. MendoPower Employment Services will immediately and carefully pack this book in high-quality bubble lined, envelopes. Then we send you a confirmation e-mail. We appreciate your business and welcome any questions.
Publishers Weekly, 1993-11-22 Former Wall Street Journal reporter Larson investigates consumer espionage and invasive marketing practices in this alarming and compelling expose. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved
Publishers Weekly, 1992-08-17 Consumer espionage, practiced on virtually every American, is one of the nation's most powerful industries, contends former Wall Street Journal journalist Larson in this alarming and compelling expose. According to him, Nielsen nightly ratings alone determine a $10 billion share of the total of $238.7 billion spent in 1990 by U.S. companies on all forms of promotion. Instead of concentrating on offering better goods and services, he charges, companies develop invasive marketing and motivation research to manipulate our needs, values and shopping habits.'' Using data from the Census Bureau, postal and telephone services, banks, hospitals, legal deeds, and political and direct mail lists of all kinds, along with human and electronic spies, marketing experts create psychographics of individuals and groups, which reveal intimate, personal details about ethnicity, past and present income, credit, health, family status and ways of life. This information then serves as the indispensable basis for insidious commercial appeals that exploit consumers' fears, vanity and greed. To avoid critical erosion of our civil liberties, Larson contends, we must control information technology through legislation. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved
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