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As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern ... Show synopsis

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Reviews of Mythologies

Overall customer rating: 5.000

Fascination of Signs

by JonathanG on Nov 20, 2007

This book is a collection of essays on popular culture written by Barthes in the late 1950's. It doesn't feel dated, though; everything he says makes perfect sense. The general gist of the work is that blatantly political images are presented in such a way that their implications seem like natural fact, rather than as a social construct. "Myth is depoliticized speech," Barthes says; not speech without political intent but stripped of any appearance of political intent. Therein lies its danger. The work itself consists of several essays on various topics ranging from wrestling and popular movies to the presentations of food and toys. These give the reader a view into Barthes's method of critique. They are also quite often funny; theory doesn't have to be tedious. The final essay, "Myth Today", elaborates on the method of analysis that Barthes uses. It will change the way you look at the world, almost guaranteed.

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