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As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern ...Show synopsisAs the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic text of post-war French culture, and as the precursor of the late-20th-century preoccupation with the language of signs and gestures in mass culture.Hide synopsis
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
This book is a collection of essays on popular culture written by Barthes in the late 1950's. It doesn't feel dated, though; everything he says makes perfect sense. The general gist of the work is that blatantly political images are presented in such a way that their implications seem like natural ...
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