As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern ...Show synopsisAs the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic text of post-war French culture, and as the precursor of the late-20th-century preoccupation with the language of signs and gestures in mass culture.Hide synopsis
Description:Good. Minimal damage to cover and binding. Pages show light use...Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
Description:Good. Book shows minor use. Cover and Binding have minimal wear...Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
Description:Good. This book has a light amount of wear to the pages, cover...Good. This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun.
This book is a collection of essays on popular culture written by Barthes in the late 1950's. It doesn't feel dated, though; everything he says makes perfect sense. The general gist of the work is that blatantly political images are presented in such a way that their implications seem like natural fact, rather than as a social construct. "Myth is depoliticized speech," Barthes says; not speech without political intent but stripped of any appearance of political intent. Therein lies its danger.
The work itself consists of several essays on various topics ranging from wrestling and popular movies to the presentations of food and toys. These give the reader a view into Barthes's method of critique. They are also quite often funny; theory doesn't have to be tedious. The final essay, "Myth Today", elaborates on the method of analysis that Barthes uses. It will change the way you look at the world, almost guaranteed.
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.
You're signed up (and we ♥ you). Watch for our Welcome e-mail and your first coupon. Thanks!