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Maintaining the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry, this new edition includes greater ...Show synopsisMaintaining the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry, this new edition includes greater coverage of digital technology and new marketing and distribution channels; new business models; additional and updated information on careers, especially in context of a changing business environment; and much more.Hide synopsis
Description:Very Good. 1452242208 Has some shelf wear, highlighting,...Very Good. 1452242208 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 900, 000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Description:New in new dust jacket. The special Tenth Edition of this...New in new dust jacket. The special Tenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, upto-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find Baskerville's handbook a valuable resource, whatever their specialty is within the field music. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. Key Features: Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games New business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio Updated information on careers, especially in the context of a changing business environment Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music Coverage of alternatives to radio airplay and to luring teens to local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture Companion websites include password-protected Instructor Resources Site (featuring PowerPoint slides, tests, tips, and more) and an open-access Student Study Site (featuring new interactive exercises and links to material online to enhance learning)
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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