This classic book provides the much needed conceptual explanations of advanced computer-based multivariate data analysis techniques: correlation and regression analysis, factor analysis, discrimination analysis, cluster analysis, multi-dimensional scaling, perceptual mapping, and more. It closes the gap between spiraling technology and its ...
This classic book provides the much needed conceptual explanations of advanced computer-based multivariate data analysis techniques: correlation and regression analysis, factor analysis, discrimination analysis, cluster analysis, multi-dimensional scaling, perceptual mapping, and more. It closes the gap between spiraling technology and its intelligent application, fulfilling the potential of both.
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One of the most difficult things about stats is that you can very easily find yourself analysing data on a high level without really understanding what you are doing. If you want or need to understand the basis for what you are doing with SPSS or similar packages, this is your book. It is extremely clearly written and thus excellent for those who do not have a mathematical basis. As someone who struggled to develop love for stats I can tell you that this book has been great help.
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