A monumental history of the controversial American tobacco industry, centering on one of its principal components--Phillip Morris--this book tells ...Show synopsisA monumental history of the controversial American tobacco industry, centering on one of its principal components--Phillip Morris--this book tells the story of the cigarette--modern society's most widespread instrument of self-destruction and most profitable consumer product--with great authority, sweep, and enlivening detail.Hide synopsis
Description:Clean, no marks in Very Good jacket. Behind the scenes look at...Clean, no marks in Very Good jacket. Behind the scenes look at the tobacco industry and the Philip Morris and R. J. Reynolds Companies: how the image of the cigarette has changed, how adroit the marketing strategies are, how the medical community unconsciously consorted with Big Tobacco, how companies have covered up the dangers of smoking, how activists on both sides have stretched the truth, and much more. A fascinating look at a controversial subject. 807 pp, indexed, very little wear.
Description:807 pages. Hardcover, no dustjacket. Very good condition. Full...807 pages. Hardcover, no dustjacket. Very good condition. Full forest green leather, with elaborate gilt-stamped decorations framed with ornate gilt borders on the covers. Gold moire end papers and a bound-in silk book mark. ADDICTIONS. No book before this one has rendered the story of cigarettes--mankinds most common self-destructive instrument and its most profitable consumer product--with such sweep and enlivening detail. Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process--financial, social, psychological, medical, political, and legal--are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace. Includes an Index. (Key Words: Addictions, Richard Kluger, Tobacco, Cigarettes, Signed Books, Philip Morris, Pulitzer Prize Winners)
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