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More Than News: Media Power in Public Affairs

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More Than News: Media Power in Public Affairs - Mackuen, Michael Bruce, and Britan, Gerald M

This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determining ... Read More