The now-classic "Metaphors We Live By" changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure ...Read MoreThe now-classic "Metaphors We Live By" changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.Read Less
Much detail illustrating how metaphores pervade the way we speak. Cliches of course but it is difficult to avoid metaphor even in mathematics.
Intriguing idea but a bit heavy going.
Aug 14, 2008
Not what it was advertised to be
I've had this book on my reading list for years, and when I finally got it was so disappointed. It is overly theoretical, not applicable to every day language and practice, too far removed from our experience to prove valuable. I do group facilitation, teach team building, train technical/digital equipment and other forms of corporate communications. I love those who are talented enough to use metaphor in the vernacular to draw diverse groups of people toward a new way of conceptualizing a topic. I expected this book to reveal some uses and examples and insights into metaphor - it was too hard to relate to and i gave up after hours of trying. Sorry to say. It could be a fascinating subject - in fact, it is. Only not written about here it in the best light/insight. I opened the cover thinking I'd found a gem - I tried to get into it only to realize no amount rubbing compound could make it shine. Chris
Aug 9, 2007
Aristotle identified metaphor as the most crucial figure in the arsenal of the poet. Lakoff and Johnson argue that this can be taken even further: metaphor might be the most crucial figure for all of human understanding! This classic book on linguistics is very accessible, and will immediately find its way into your everyday thinking.
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.