Marketing Strategy: A Decision-Focused Approach

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Marketing Strategy: A Decision Focused Approach - Walker, Orville C., and Mullins, John W.

Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader ... Read More

Marketing Strategy: A Decision Focused Approach 2013, McGraw Hill Higher Education, London

ISBN-13: 9780078028946

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Marketing Strategy: a Decision-Focused Approach 2013, McGraw Hill Higher Education, London

ISBN-13: 9781259010903

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Marketing Strategy: A Decision-Focused Approach 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073381152

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Marketing Strategy: A Decision-focused Approach 2010, McGraw Hill Higher Education, London

ISBN-13: 9780070171466

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Marketing Strategy: A Decision-focused Approach 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263917

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Marketing Strategy: A Decision Focused Approach 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529899

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Marketing Strategy: A Decision-Focused Approach 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961904

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Marketing Strategy: A Decision-Focused Approach 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071151177

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Marketing Strategy: A Decision-Focused Approach 2002, Irwin/McGraw-Hill, New York

ISBN-13: 9780072553932

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Marketing Strategy: A Decision-focused Approach 2002, McGraw-Hill Publishing Co., London

ISBN-13: 9780072466706

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