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Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing ...Show synopsisIntends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.Hide synopsis
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South Western Educational Publishing,
$105.00 List price:$213.97 You save: $108.97 (51%)
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