Marketing Research: An Integrated Approach

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Marketing Research: An Integrated Approach - Wilson, Alan

Marketing Research: An Integrated Approach, 2/e This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core ... Read More

Marketing Research: An Integrated Approach 2006, Prentice Hall

ISBN-13: 9780273694748

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Marketing Research: An Integrated Approach 2002, Pitman Publishing, New York, NY

ISBN-13: 9780273651130

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