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Marketing Research: An Applied Orientation

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Marketing Research: An Applied Orientation - Malhotra, Naresh K., and Baalbaki, Imad B., and Bechwati, Nada Naser

For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis ... Read More

Marketing Research: An Applied Orientation 2013, Pearson Education Limited, Harlow

ISBN-13: 9781408272367

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Marketing Research: An Applied Orientation 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136085430

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Marketing Research: An Applied Orientation 2009, Pearson Education (US), Upper Saddle River

ISBN-13: 9780136094234

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Marketing Research: An Applied Orientation 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132221177

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Marketing Research: An Applied Orientation 2006, Prentice-Hall, Harlow

ISBN-13: 9780132279468

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Marketing Research: An Applied Orientation 2004, Titles Imported by Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9780131066663

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Marketing Research: An Applied Orientation 2002, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9780724810161

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Marketing Research: An Applied Orientation 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130830449

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Marketing Research: An Applied Orientation 1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132428019

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Marketing Research: An Applied Orientation 1995, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131257337

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Marketing Research: An Applied Orientation 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135553503

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Marketing Research: An Applied Orientation 1992, Prentice-Hall, Harlow

ISBN-13: 9780130099860

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