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Marketing Research

by A Parasuraman

About this title: In "Marketing Research," the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text' s emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to ... read more

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