Marketing Management and Strategy: A Reader - Cox, Keith Kohn (Photographer), and Kotler, Philip, Ph.D.

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

Marketing Management and Strategy: A Reader 1988, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135584538

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