For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ...Show synopsisFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.Hide synopsis
Description:New. 0136009980 Brand new book. STUDENT US EDITION. Never used....New. 0136009980 Brand new book. STUDENT US EDITION. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully.
Description:Brand New. No Jacket. Hardcover. 4to-over 9¾"-12" tall. Brand...Brand New. No Jacket. Hardcover. 4to-over 9¾"-12" tall. Brand new and unread Tenth Millennium Edition, very fresh and bright condition, gift quality! Blue boards with silver lettering on the front and spine. Unopened CD-ROM is included! Still in the shrinkwrap, never opened! 718 new and unread informative and educational pages nicely enhanced by black and white and full-color photographs and illustrations! "This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium....." (Tenth Edition)
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.
Please dont buy anything from a seller by the name of westbook. I've emailed this seller numerous times in regards to me not receiving this textbook that was suppose to be shipped on December 4, 2010. Hopefully Alibris will either give me a refund or hunt this seller down and hold him accountable
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