Find Your Next Favorite Book
Our Money-Back Guarantee

Marketing Management

by

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. Hide synopsis

Show Alternate Editions
Change currency
  • 1. Hardcover, Pearson, 2014

    $79.99

    Add to Cart

    Condition:
    New

    Ships from:
    UT, USA

    Description: New. New. Access Code Card included. Marketing Management...

    Show details
  • 2. Paperback, Pearson, 2012-01-01

    $23.14

    Add to Cart

    Condition:
    Fair

    Ships from:
    OH, USA

    Description: Fair. Good copy for reading, may have heavy page wear with...

    Show details
  • 3. Paperback, Pearson, 2012-01-01

    $23.80

    Add to Cart

    Condition:
    Good

    Ships from:
    PA, USA

    Description: Good. Affordable 2nd Day Shipping Available. All Books Shipped...

    Show details
  • 4. Paperback, Pearson Education Limited, 2011

    $68.44

    Add to Cart

    Condition:
    Fair

    Ships from:
    WI, USA

    Description: Fair. Item is intact, but may show shelf wear. Pages may include...

    Show details
  • 5. Hardcover, Financial Times Prentice Hall, 2012

    $90.33
    List price: $142.50
    You save: $52.17 (37%)

    Add to Cart

    Condition:
    New

    Ships from:
    GLOUCESTERSHIRE, UNITED KINGDOM

    Description: New Book. Shipped from UK in 4 to 14 days. Established seller...

    Show details
  • 6. Hardcover, Financial Times Prentice Hall, 2012

    $94.90
    List price: $142.50
    You save: $47.60 (33%)

    Add to Cart

    Condition:
    New

    Ships from:
    FALKIRK, UNITED KINGDOM

    Description: New. In stock and despatched from Scotland. NB: All orders from...

    Show details
  • 7. Hardcover, Financial Times Prentice Hall, 2012

    $95.11
    List price: $142.50
    You save: $47.39 (33%)

    Add to Cart

    Condition:
    New

    Ships from:
    GLOS, UNITED KINGDOM

    Description: New Book. Shipped from UK in 4 to 14 days. Established seller...

    Show details
  • 8. Hardcover, Prentice Hall, 2011

    $99.00
    List price: $264.20
    You save: $165.20 (63%)

    Add to Cart

    Condition:
    Fair

    Ships from:
    OR, USA

    Description: Fair. Hardcover. All text is legible, may contain markings,...

    Show details
  • 9. Hardcover, Prentice Hall, 2011

    $99.95
    List price: $264.20
    You save: $164.25 (62%)

    Add to Cart

    Condition:
    Good

    Ships from:
    OR, USA

    Description: Good. Hardcover. May include moderately worn cover, writing,...

    Show details

Reviews of Marketing Management

Overall customer rating: 4.715
IC
by IC on Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

very fast shipping and excellent book

by Keila U on Sep 9, 2010

Great service, great shipping ... I would recommend this seller.

KatieLynn12

In good shape, thanks!

by KatieLynn12 on Jun 3, 2010

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

scoobygirl

good for school

by scoobygirl on Oct 1, 2009

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

Suzanne40

A handy good resource

by Suzanne40 on Feb 6, 2009

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

Read more...
Love it or hate it? Review it now

Discussions about Marketing Management

jarrett a

Slow service

Please dont buy anything from a seller by the name of westbook. I've emailed this seller numerous times in regards to me not receiving this textbook that was suppose to be shipped on December 4, 2010. Hopefully Alibris will either give me a refund or hunt this seller down and hold him accountable

1 reply »
Last: 2011-01-03 17:34:19.103
Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!